Month-by-Month: Where Each Month's Revenue Came From
Read across each row: the month's ad spend, total revenue, and the split of where that revenue came from. Blue columns = revenue from deals sold THIS SAME month. Green columns = recurring revenue from deals sold in PREVIOUS months (the compound base).
From Same-Month Deals (deals sold + paid this month)
Recurring from Previous Months (deals from prior months still paying)
| Revenue Month |
Ad Spend |
Deals Created |
Paid In Full
(Verified) |
Total Revenue |
From Same-Month Deals |
Recurring From Previous Months |
ROAS |
| Investigations |
Resolutions |
Same-Mo Total |
Recurring Inv |
Recurring Reso |
Recurring Total |